TURKEY TROT CAMPAIGN / TURKEY TROT CAMPAIGN / TURKEY TROT CAMPAIGN
DESIGN SUMMARY
Join the Turkey Trot Group Community
Introducing the ASICS Turkey Trot Group – exclusively on the ASICS Runkeeper app. By leveraging the Group Community feature, we bring to runners:
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Challenge
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New Leaderboard
Turkey Trot Discount Special
In collaboration with Race Roster, we are excited to extend a special offer to our OneASICS members! Avail $50 off on selected Turkey Trot events across the US, including our exclusive virtual race events.
Design insights
Drawing inspiration from the rebranded Runkeeper imagery, our campaign is draped in the rich autumnal palette of burnt oranges and vibrant greens. As we recount the Turkey Trot tale, our visuals is adorned with candid moments captured both before and after the thrilling race day. Adding a touch of festivity, watch out for the subtle play of leaf motifs and playful turkey patterns set against our backgrounds.
My Role
Held a central creative role in defining the visual language, brand storytelling, and strategic flow—shaped by audience insight and concept-driven thinking. For both ASICS Turkey Trot and Turkey Trot Discount, this meant translating conceptual challenges into cohesive digital narratives across e-commerce, ASICS Runkeeper Challenge app, Race Roster activation, email campaigns, and social. Each element was designed to feel intentional and fluid, creating a connected experience that moved seamlessly across every touchpoint.
