ASICS RUNKEEPER REBRAND / ASICS RUNKEEPER REBRAND / ASICS RUNKEEPER REBRAND
DESIGN SUMMARY
Runkeeper Revolutionizes its Look and Feel with Rebranding
The objective of the Runkeeper rebrand was to seamlessly integrate the brand into the paren visual identity while staying true to the essence that has made Runkeeper a recognizable and beloved brand. The overarching aim was to create a cohesive experience across the brand family that resonates with the parent company, ASICS' mission and values.
My Role
In this transformative journey, my role was pivotal in shaping and executing key aspects of the rebrand. As a designer, encompassed the design of print communications, App Store video, application screens for both iOS and Google Play platforms, and email marketing campaigns, catering to diverse regions worldwide. Collaborating closely with Runkeeper creative team, marketing team and product team to drive branding initiatives and content creation.
