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FEBRUARY 2023 EVERGREEN CHALLENGE / FEBRUARY 2023 EVERGREEN CHALLENGE

DESIGN SUMMARY

Embrace Every Step: February 2023 Evergreen Challenge

Revive the spirit of last February's message, encouraging users to "love every run" as part of their fitness journey, appreciating the highs and lows.

Challenge Details:

  • Non-Valentine's Day-themed; celebrating the ongoing journey of loving/appreciating fitness.

  • Completion options: 10K, 25K, 50K, 75K.

Design Insights:

Blend winter and spring colours to accommodate varying climates globally. Utilize ASICS photography to convey the diverse and inclusive nature of the challenge.

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