RUN & RECYCLE CHALLENGE / RUN & RECYCLE CHALLENGE / RUN & RECYCLE CHALLENGE
DESIGN SUMMARY
Earth Day Run Speciality Campaign
The Run & Recycle Challenge is an innovative campaign aimed at rejuvenating ASICS stores' foot traffic, specifically targeting 35 Run Specialty customers in the United States of America. This initiative not only encourages participants to embrace running or walking for fitness but also champions sustainability by recycling lightly worn workout apparel or footwear.
Spring Theme
Echoing the spirit of renewal and vitality that defines the spring season, the Run & Recycle Challenge offers participants a fresh start on their fitness journey. With the promise of warmer weather and blooming landscapes, spring serves as an inspiring backdrop, encouraging individuals to embrace outdoor activities and reconnect with nature.
Challenge Details
At the heart of this initiative lies a 5k challenge, designed to inspire individuals to embrace outdoor activities as spring breathes new life into the world. With a low barrier to entry, the challenge welcomes participants of all fitness levels to kick-start their journey towards a more active lifestyle.
My Role
As the lead designer, I was entrusted with crafting various design deliverables to support the Run & Recycle Challenge. From eye-catching posters adorning store windows to engaging emails for ASICS' email platforms, I ensured that each communication channel effectively conveyed the challenge's essence. Additionally, I curated the design for Race Roster emails, social media assets, and the registration page on the Race Roster platform, seamlessly integrating visuals that captured the spirit of the challenge and inspired participation.
