RUN FOR REFORESTATION CHALLENGE / RUN FOR REFORESTATION CHALLENGE / RUN FOR REFORESTATION CHALLENGE
DESIGN SUMMARY
A Collective Effort to Green the Earth
To achieve ASICS Sound Mind Sound Body philosophy. First, we need a sound Earth. Partnering with One Tree Planted, 75,000, we’re committed to planting 75,000 trees when we reach 75,000 challenge completions. Track a 5K and be part of the movement to make a positive impact on the planet by completing the Run for Reforestation Challenge. Thanks to the support of ASICS, we'll be planting a grand total of 95,950 trees, helping to drive meaningful change.
My Role
I played a central role in shaping the visual identity and communication materials for the Run for Reforestation Challenge. I crafted a variety of design assets, including promotional posters for store displays, email campaigns, and dynamic social media visuals. Each design was tailored to highlight the challenge’s goals and encourage participant engagement. Additionally, I was responsible for designing the Runkeeper Challenge, in-app, and the challenge registration page on Race Roster’s platform, ensuring a seamless and visually appealing experience across all touch-points.
