DUBAI FITNESS CHALLENGE / DUBAI FITNESS CHALLENGE / DUBAI FITNESS CHALLENGE
DESIGN SUMMARY
2024 Dubai Run with Jessica
Connect with Dubai-based Paralympian Jessica Smith and the ASICS FrontRunner team for an empowering experience as participants embark on their running journey and work toward achieving their goals. The participants are invited to join the group challenge and register for exciting community events leading up to Dubai Run’s main event. This initiative also offers in-person sessions, ranging from beginner runner workshops to stretching and yoga, led by Jessica.
Dubai Fitness Challenge
Participants in the Dubai Fitness Challenge can track their progress over 30 days as they complete the challenge and prepare for the event. This collaborative effort encourages personal growth and team spirit, helping everyone stay motivated and on track.
My Role
In my role as marketing designer, I designed vibrant, engaging visuals that captured the essence of the Dubai Run with Jessica and the Dubai Fitness Challenge. My work spanned various mediums, including app features, social media content, email campaigns, and print material for retail partners. Additionally, I contributed to the Runkeeper challenge exclusive to UAE, ensuring the creative assets resonated with participants across all platforms.
